Support the new era of social development of the S - FREE ™ power ~ ~ from environment protection to the data center
Accurately grasp the customer demand and market changes
S - FREE ™ in November 2019 to the brand.Before this, the company began to promote the branding efforts aimed to rubber insulated cable, and now face is one of the topics of how to further penetration and popularization of the brand.Sales department is in the forefront of the struggle in the business industry system.Around the S - FREE ™ advantage and its advantage in the market, we had an interview with the department minister kato masahiko once again.
"Our key battleground is not general supplies market, but the supply of products to customer demand market.Therefore, the key is to accurately and quickly grasp the needs of customers, the subject and the changing market and promote the product development.Our work should not be a simple product wholesale, and should be directly to listen to customer comments, through customer required products provide a reliable solution.I hope that in the process of exploring this, realize clear differentiation with other company."(kato)
The possibility of expanding S - FREE ™ and develop new market
The height of the market to the S - FREE ™ assessment also reflect on the Numbers.S - FREE ™于2014年度作为住友电工旗下品牌得以品牌化并重新起步，从销售额来看，2019年度与2014年度相比增长了20%，今后我们将不断奋进，争取2022年度与2019年度相比继续增长20%。在这样的背景下，我们面临怎样的课题，又描绘了怎样的愿景呢？产业电线事业部长寺尾俊彦如是说道：
", led by rubber insulated cables, rubber coated class cable market belongs to the mature fields.Therefore, in order to realize the S - FREE KuoXiao ™, we must expand the possibility of ™ S - FREE and open up new market.So far, as a mobile power supply cable with large rubber insulated cable is mainly used in building material manufacturing site and harsh environments, such as construction site, but with the development of era, we must develop with the time change corresponding new market.Along with the popularization of renewable energy, the company has put a rubber insulated cables used in large storage battery and other equipment, which is one of the measures to exploit the new market.In addition, with the Internet of things and the increase of data traffic, such as telecommuting city model data center also has a tendency to increase.In 5 g era, mobile base station has been expanded.These facilities are often need wiring in confined Spaces, so I think ™ S - FREE features such as flexibility, softness and easy terminal construction can play a positive role in these cases.In the future, I will continue to provide satisfied S - FREE ™ user requirements of products."Tail (temple)
The possibility of expanding S - FREE ™, is through the specific measures for various construction site becomes more comfortable.The development and evolution of innovative cable S - FREE ™ will continue to change the construction site, construction process and the way to work.
